We harnessed the power and energy of movement for the opening of a new idea in orthopedics, sports medicine and multi-specialty care in New Hampshire.
The opening of the new Center for Orthopedics & Movement provided a unique opportunity for Exeter Hospital and Core Physicians to communicate its unique approach to progressive healthcare to its internal audiences, key influencers and the broader community.
The Center brought together, under a single roof in one facility, multiple specialties that previously had been separate — Orthopedics, Sports Medicine, Rheumatology, Physiatry, Rehabilitation Services, Aquatic Rehabilitation, Neurosurgery, Neurology, Acupuncture, Massage Therapy and Podiatry. The Center promised improved collaboration among caregivers, better communication between caregivers and patients and more convenience for patients.
The goal was to make the Center for Orthopedics & Movement the premier destination for orthopedic and specialty care — a place where Exeter Hospital and Core Physicians doctors worked as a team to take care of patients, keep totally informed and treat them like a VIP.
Our What Moves You Center for Orthopedics & Movement campaign was highly distinctive and differentiating, generating significant buzz throughout the greater Exeter community.
People define movement in very personal ways.