Our 7-Step Process
We know success doesn’t just happen.
That’s why we walk our clients through our seven-step process to ensure every campaign, initiative and project exceeds expectations.
We start by gaining a deep understanding of our clients and their challenges — from their organization to their community to their hidden obstacles. We ensure everyone is heard by involving key stakeholders (especially customers!) and digging to uncover the often unseen factors and challenges that could affect success. We are equally comfortable conversing with physicians, board members, clinicians, patients, donors and business and community leaders.
We take what we have heard and dive deeply into research, employing a variety of quantitative and qualitative approaches, to ensure we have fully analyzed the situation. Our goal is to help our clients connect the dots that will lead to sound strategy, effective creative execution and impressive results.
This is where we fuse brand strategy with goals, mission and vision. We take everything we have heard, combine it with all of the research we have conducted and blend in our decades of healthcare marketing and branding insights to develop strategic solutions. We then circle back with key stakeholders to pressure test our ideas to see how they might hold up in the real world.
This is where planning turns into action as we articulate a clear marketing tactical strategy that is tied to the institutional goals. This is where authenticity is key — ensuring a strategy and messaging will be seen as genuine by all audiences. Then we map out and build creative approaches and marketing tactics to achieve our client’s goals and build a case for support.
Before we launch, we always want to “close the listening loop” with those who have helped inform our strategy. We share our plans and rationale with those who helped inform the strategy. This helps build support and excitement and helps us to create bona ﬁde and passionate brand ambassadors.
Now it’s time to let our ideas get to work! Launches are always exciting, but we never let the euphoria of a launch keep us from listening — and learning. We know that this is one of the most important times to listen and, when necessary, iterate and make adjustments to ensure a campaign never loses sight of its ultimate goal.
Success must be measured — and measurement starts with clear objectives and goals. In fact, measurement is one of the ﬁrst things we think about. We work with our clients to develop clear and attainable targets and deploy measurement tools to help them understand and evaluate success.