We are thrilled to announce that the New England Society for Healthcare Communications has awarded its coveted Best in New England Lamplighter to Bennett Group for our work with Exeter Hospital to create and promote …Read ...
In today's healthcare world of "me, too" messaging, it's never been more important to listen to the consumer and develop marketing strategies that embrace the patient story to lend credibility and differentiate brand. Honoring "the patient perspective" …Read ...
Marketing behavioral medicine services requires new thinking and sensitivity toward messaging development, along with creative thinking around ways to reach referral channels. Doug Bennett, Bennett Group agency president, talks about these challenges and ways to …Read ...
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At Bennett Group, we’re always thinking. And sharing. Download our white papers for some insights on critical marketing issues.
We’ve all heard that success is part inspiration and part perspiration. Well, in the world of healthcare marketing and advertising we should consider adding strategy execution to this mantra. We share 7 ways to think strategically — and how that can mean the difference between blockbuster and lackluster results for your advertising or marketing program.
How do patients choose doctors? That’s the $10,000 question, or the $5,100 question, depending on your reimbursement rate. We share some lessons we have learned about how to bring some focus and understanding to this important question.
As marketing professionals, we have a very good understanding of the methods, tools and approaches needed to get our job done. But frequently the powers that be — senior leadership and the board at institutions — have a “loose” understanding of what marketing is, its value and how it’s done. Here are some strategies to engage senior leadership to think like marketers. And why it’s worth it.
Recognizing the importance of maintaining healthy relationships and communications with your physicians — and developing information-based strategy with integrated tactics as ways of targeting them — will affect your bottom line. We share some ideas to get you there.
Bennett Group won the 2017 Best in New England Lamplighter Award from the New England Society for Healthcare Communications. Accepting are agency President & CEO Doug Bennett (right) with Executive VP Jim Rattray.
Filming a runner in Swasey Park in downtown Exeter, N.H., for client Exeter Hospital. From left, Karen Myers of Exeter Hospital, our Creative Director Rod Smith and President Doug Bennett.
Agency President Doug Bennett, Creative Director Rod Smith and Executive Producer Derrick DeLuties on location at Hampton Beach shooting TV spot for client Exeter Hospital.
Surf's up at Hampton Beach. Our Creative Director Rod Smith, left, with Executive Producer Derrick DeLuties shooting a new TV spot for client Exeter Hospital.
Creative Director Rod Smith captures a moment as the crew sets up an on-location for client Westchester Medical Center.
Creative Director Rod Smith setting up on-location shoot for client Westchester Medical Center.
Filming the start of a sprint triathlon from Prouty Beach on Lake Memphremagog in Newport, Vt., for our client, North Country Hospital.
We used a drone to film a 4K flyover at North Country Hospital in Newport, Vt.
Setting up to shoot North Country Hospital hospitalist Chris Rickman, MD.
Cameraman Joe Mauro shooting b-roll on beautiful Lake Memphremagog in Newport, Vt., for our client, North Country Hospital.
Beautiful Lake Memphremagog in Newport, Vt., during a video shoot for our client, North Country Hospital.
Getting reading for the Lamps! Bennett Group Studio Manager Will Ragano, President Doug Bennett and Executive VP Jim Rattray at Boston's Seaport Hotel for #NESHCo2015.
Bennett Group President Doug Bennett at #NESHCo2015 after winning of our Gold awards on behalf of our partner clients. Bennett Group won 33 awards between the National Healthcare Advertising Awards and NESHCo.
Bennett Group Studio Manager Will Ragano and Executive VP Jim Rattray after winning Gold for partner client New England Center for Homeless Veterans at #NESHCo2015.
A filmstrip from the #NESHCo2015 photo booth: Bennett Group Studio Manager Will Ragano and Executive VP Jim Rattray after winning Gold for partner client New England Center for Homeless Veterans.
Bennett Group sponsored the wine for the 25th anniversary Lamplighter Awards Gala at the New England Society for Healthcare Communications at Boston's Seaport Hotel on May 21, 2015.
Filming on location with patient Billy Davis, who survived a horrific motorcycle accident thanks to the trauma team at Westchester Medical Center.
On location filming video at Westchester Medical Center.
Doug Bennett at SHSMD 2013 in Chicago.
Our offices are a blend of old and new — an old smoke stack that now serves as a communications tower sits just outside our door.
On location filming with Sean Hughes, a patient who survived with the amazing care at Westchester Medical Center and Maria Fareri Children's Hospital.
On set with Westchester Medical Center and MidHudson Regional Hospital filming a patient stories TV spot.
Executive VP Jim Rattray (right) spoke at Modern Healthcare's first-ever marketing conference in Chicago on September 23, 2014, with Tony Crimaldi from Cleveland Clinic and Geeta Nayyar, MD, MBA, on developing mobile apps for healthcare.
President Doug Bennett and Creative Director Rod Smith review design directions for a client.
Reflections of the Federal Reserve Bank and buildings in Boston's Financial District on the Fort Point Chanel.
On set filming a physician recruitment video at North Country Hospital in Vermont with Bill Bruneli, MD.
Our neighborhood has some amazing sights. Clouds shroud the towers in Boston's Financial District across Fort Point Chanel.
On set filming a physician recruitment video at North Country Hospital in Vermont. At right is Executive VP Jim Rattray interviewing primary care physician Rachel DiSanto, MD.
We believe collaboration is critical to creating great solutions. Account Manager Natalie Patey, President Doug Bennett and Studio Manager Will Ragano fine tune a design.
Account Manager Natalie Patey sits in on a creative review session.
Creative Director Rod Smith pores over some ideas.
Doug Bennett and Jim Rattray atop the Bennett Group office overlooking Boston's financial district.